About us

Passionate about Women's Football, Women's Sport and the Women's movement in general. Although I am Welsh, I had always followed England Women’s football team as this was the only UK Women’s football on TV years ago. I can remember watching every game in the World Cup whilst on holiday in Portugal around 25 years ago. I am so proud of England Lionesses winning the Euros in 2022 and everything they have done for Women’s Football in this country! It is a massive achievement that has changed Women’s football in the UK forever! The biggest positive for me is that having received some funding for development over the last 10 years Wales are now competing on the big stage with the likes of England so I get to watch them on mainstream TV when I can’t go to the games.

Rainbow Revolution was born during Covid in 2020. I was inspired by the way everyone pulled together to help others and all of the Rainbow pictures drawn by Children and placed in people’s front windows to show their appreciation to the NHS for all of their hard work.

This is when I came up with the brand name Rainbow Revolution. Since then I was unable to come up with the right business model to represent my brand. I am a massive Women’s Football fan but found there was a lack of merchandise designed specifically for Women's Football. So, I decided to do something about it and started designing and producing my own merchandise aimed solely for Women’s Football fans. These products have been built around my brand Rainbow Revolution which was a perfect fit for this venture. 

Sam Jones

Brand Owner

Rainbow Revolution